Applying Reading Research in Fun & Effective Ways


I’m Pamela, an Intervention Specialist with a master’s degree in elementary reading and experience in regular and special education. I love seeing the excitement on students’ faces as they grow in their reading abilities and build self-confidence.

Having used many reading programs over the past 20 years, I’ve yet to find one that has it all. Even if they align with solid reading research, usually what’s missing is the feel-good factor for kids. That’s why I’m passionate about creating literacy resources that are fun and effective for students and easy and enjoyable for teachers.

My husband Jack, who has artistic talent and 17 years’ teaching experience, illustrates many of my unique decodable books and letter cards.


“Being able to ‘lift words off the page’ and understand their meaning is transformational as a life skill.”

Pamela Snow

“Intensive instruction takes time, energy, resources, expertise, and persistence, but every student deserves a chance at literacy.”

Louisa Moats

“A student's success in reading is predicated on knowledgeable teachers who explicitly and systematically teach reliable langage structures using research-based instructional practices.”

Suzanne Carreker

“Effective teachers know that it is important to acknowledge each student, engage in meaningful feedback dialogues during teachable moments, and recognize individual student successes.”

Judith Birsh

“Words do two major things: they provide food for the mind and create light for understanding and awareness.”

Jim Rohn

“Change is a threat when done to me, but an opportunity when done by me.”

Rosabeth Moss Kanter


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